The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to...
To increase user satisfaction, and, as a result, online purchases, e-commerce sites struggle to find a variety of ways to provide a more exciting and personalized user experience. Building trust in...
View ArticleClik here to view.
Crafting a Successful 4-Step Conversion Optimization Plan
Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. The thing is, it is also one of the toughest areas to deal with. Crafting a...
View ArticleClik here to view.
Facebook Instant Articles: A New Monetization Opportunity For Publishers?
Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including...
View ArticleClik here to view.
Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even...
View ArticleClik here to view.
Spray and Pray Doesn’t Work: How to Identify and Target Micro Segments
As marketers, we’re all trying to improve the customer experience and increase conversions. We have these things in common. However, some marketers are much better at doing so than others. What is...
View ArticleClik here to view.
60% of Traffic But Only 16% of Sales: Solve the Mobile Web Challenge for Good
The mobile industry is booming and more people than ever are visiting online retailers via their mobile devices. During Q2 of 2016 alone, smartphones accounted for nearly half of all traffic to...
View ArticleClik here to view.
Cracking the Mobile Web Challenge [Infographic]
Already embedded in most aspects of our lives, the mobile phone is fundamentally changing how we shop. The proof is in the holiday pudding. 2016 has been a record breaking year for mobile commerce with...
View ArticleClik here to view.
The Value of Anonymous Visitor Tracking for Personalization
The key to personalization is data. Targeting the right audience, with the right message, at the right time relies on it. The more data you have about your potential buyer, the more tailored the...
View Article
